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Email© koyalgeet@arrowheadconsulting.in


Product Launch Consultants

Product Launch

A company may decide to launch products for various reasons – a new start, extension of a line, adding a new line, looking at competition, managing a change in business etc. We work with you on some of these key questions. Our strategy development is typically to engage with the companies onsite and discover solutions which best work for that you or a particular client. Our team has worked with clients and consulting companies to look at the solutions from a 360 degree perspective. Taking this excersize further we also look at the following:

  • When to start a new product line And why.
  • How to tackle the cyclical nature of business
  • How to expand market share and reach and depth or reach to the customer
  • How to increase per customer purchase or per capita consumption of your products

We have worked with Multinational companies of medium and large size to reach solutions that work for them. We have also worked with various Indian clients who wish to go global or are looking at global tie ups or expand markets within India.

  • How to price your products especially if you are not from India
  • How to understand pricing and consumption patterns and make use of those
  • Geographical expansion and adjustment of product line
  • Reach into B, C, D, E towns
Services:
  • New Product launch
  • Branding
  • Marketing and launch plans
  • Media Planning
  • Creating Marketing Collateral
  • Press coverage and media review
  • Digital marketing
    • a. Blogs Helps in establishing your brand as an authority in your industry by edifying readers with researched and valuable content.
    • b. CONTENT STRATEGY – Creating unique, expert and indexable content for your brand as well as planning its publication and governance.
    • c. Employ engaging audio-visual campaign on digital platforms like YouTube, Facebook and Twitter to market your products.
    • d. Make your customers reach you, build your sales and inspire repeat purchase with an easy touch of the smartphone through social media presence
  • Logos, Trademarks, & Designs
  • Brand Guides
  • Advert Creation
  • Booth Design & Materials
  • Packaging designs
  • Other product launch services:
      • Change in product line
      • Additions to existing line
      • How to price your products especially if you are not from India.
      • How to understand pricing and consumption patterns and make use of those
      • Geographical expansion and adjustment of product line
      • Reach into B, C, D, E towns
Following are some innovative projects we undertake apart from the services listed above:
  • 1. Product Audit – To understand the current reach and value of your product and any scope for improvement.
  • 2. Market Analysis and size.
  • 3. Full analysis of new line creation
    • a. Full alternative strategic growth opportunity areas to consider (drawing on strategic direction setting and focused ideation)?
    • b. What benefits are there for all the options
    • c. Which of are most attractive?
  • 4. Business case preparation
  • 5. Other services

The idea to have a consultant company is to facilitate to reach a goal. We are the best team when it comes to engaging with you at micro and macro level to understand and then deliver the required solution to your unique requirement in this area. Drop us an email on koyalgeet@arrowheadconsulting.in

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