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Direct Sales Advisory

CEO. : Koyalgeet Kaur

Koyalgeet is a very well recognised direct selling expert Globally and in India. She founded the Direct Selling Association in 1996 from scratch and over 14 years has worked with hundreds of successful MLM, Party Plan, and direct selling companies. Her depth of knowledge and experience is considered irreplaceable by many industry colleagues and provides immense value to direct sales companies needing to grow/set up or expand in India in the direct sales business.

She has worked with top league companies as well as new ones successfully to develop and implement tailor made solutions for companies in direct sales, research companies interested in direct sales, companies looking for tie ups or expansion. She is a well trusted advisor to various departments of the Government of India dealing with direct sales industry and is often consulted for input and suggestions.

Koyalgeet has delivered insights as a speaker in International and National Seminars not only at direct selling industry events but also other industry events organized by the Confederation of Indian Industry, Federation of Indian Chambers of Commerce and Industry and direct selling companies of repute. She enjoys respect of seasoned and new distributors. Having spoken at World Federation and Direct Selling Events all over the world on the industry in India and Asia, she has contributed to various aspects of business including cultural, legal, technical, social, business planning and others.

She delivers guest lectures at various Business Schools and other industry and people associations on the subject of expertise.

Koyalgeet works with senior colleagues from the industry both from within India, USA, Canada, Australia, New Zealand, UK, Germany, and other parts of Europe, China, Indonesia, Hong Kong and Korea to get an overall view as and when required.

She consults on Market entry strategy, Business Planning, Financial planning and budgets, Market research, Pre and Post launch plans, Compensation Plan, Marketing Tie ups, Product Selection, Pricing strategies, market expansion and Marketing Tie ups. Koyalgeet with a team of eleven professionals from varied backgrounds accomplish the tasks together.

Koyalgeet is an MBA in International Business and Marketing from BITS, India and has worked with Citibank, Business India Publishing and Confederation of Indian Industry before joining the direct sales business. She has attended various workshops and courses internationally on relevant management subjects.

We take up projects on Build Operate Transfer (BOT) and Build Operate Run (BOR) basis.

Legal Advisory

Our legal advisory is the only place you can get the best advice from a 360 degree perspective. We know it’s a tough call to get legal support if the law firm does not have direct sales expertise. We get in depth Legal Advice for our business. We have worked with our clients on almost all aspects of setting up, and preparation for business and policies. Having worked with the government and many companies not only in India but globally gives us an edge and therefore we undoubtedly have the best pool of understanding and information to guide you on Legalities. The areas could include policies, company set up, marketing plan parameters, contracts, company registrations, imports, financial plans etc. Fix a meeting with us to experience the service for yourself.

Commercial Agreements and Advisory, including Memorandum of Understanding, Escrow Agreements, Joint Venture Contracts, Shareholder Agreements, Share Purchase Agreements, Incorporation of Companies, Drafting of Memorandum and Articles of Association
Foreign Direct Investment Advisory including submission of applications, approvals, consultancy on the various structuring issues
Alternate Dispute Resolution including Commercial Arbitration and related Court Litigation including Appointment of Arbitrators, Miscellaneous Petitions for Interim Relief, Objection Petitions, Execution of foreign Awards
Debt Recovery and Securitization Issues before the Debt Recovery Tribunals and the Civil Courts
Monopolies, Restrictive and Unfair Trade Practices related issues before the MRTP Commission
Consumer Dispute Resolution before the Consumers Courts at various levels
Industrial and Labors Laws including advisory on HR Policies, Leave Policy, Labors Law Compliances and due diligence including maintenance of various registers, employee benefits, preparation of Charge Sheets, Conciliation Proceedings and appearances before the Labors Tribunals and in Writ jurisdiction before High Court

Commercial Agreements and Advisory, including Memorandum of Understanding, Escrow Agreements, Joint Venture Contracts, Shareholder Agreements, Share Purchase Agreements, Incorporation of Companies, Drafting of Memorandum and Articles of Association
Foreign Direct Investment Advisory including submission of applications, approvals, consultancy on the various structuring issues
Alternate Dispute Resolution including Commercial Arbitration and related Court Litigation including Appointment of Arbitrators, Miscellaneous Petitions for Interim Relief, Objection Petitions, Execution of foreign Awards
Debt Recovery and Securitization Issues before the Debt Recovery Tribunals and the Civil Courts
Monopolies, Restrictive and Unfair Trade Practices related issues before the MRTP Commission
Consumer Dispute Resolution before the Consumers Courts at various levels
Industrial and Labors Laws including advisory on HR Policies, Leave Policy, Labors Law Compliances and due diligence including maintenance of various registers, employee benefits, preparation of Charge Sheets, Conciliation Proceedings and appearances before the Labors Tribunals and in Writ jurisdiction before High Courts
FOR ANY ENQUIRY PLEASE EMAIL ON legal@arrowheadconsulting.in

M Chabra – Key Associate

In his previous assignments as Principal Consultant at Tecnova India, Mr Chabra successfully assisted multinationals incubate and grow their businesses in the country His notable achievements in his consulting roles were the successful setup of two engineering design centres through the BOT model. He also successfully led the team that helped setup a conditional access technology company. His larger role involved end to end transaction execution and involved playing and integral role in all or a combination of research, due diligence, business and marketing plan development, organization structuring and head hunting for key management positions.

Mr. Chabra is an Associate of Arrowhead Consulting Inc and works with us on projects to set up the Indian market for clients.

A Chaubey – Executive Officer

Ankita has worked with various MNCs over the last two to three years and works with Arrowhead Consulting Inc on various administrative tasks.

J Mamtani

Customer Loyalty / Reward Programs



Customer’s loyalty is best treated with rewards and recognition. We work closely with our clients to determine their end objectives to tailor-make a loyalty program that will ensure immediate results. We will strategize, create, maintain and run your loyalty program for you. This includes:

Creating customized database software
Customer relationship and engagement
Analyze MIS reports.
Logistics management for all segments




Customer Acquisition and Retention
Using our expertise of 18 years via multiple channels, we create new avenues for growth and convert prospects into loyal customers. Our sales conversion methodology moves qualified leads from identification to sold accounts. The results are quantifiable, measurable and concurrent.  Through our deeply motivated and duly certified acquisition process and team, we play a pivotal role in expanding the customer bases, minimizing costs and reducing lead times.



Data Mining, Warehousing and Communicating

We plan and execute powerful direct marketing strategies to attract, retain and multiply the client’s customers. Services include:

Accurate Database creation through in-house software
Detailed customized reporting on client habits, spending patterns & sales trends
Regular database management & updates through advanced technologies
Marketing Consultancy, Design & Mailroom Services
Designing customized direct marketing collateral and handling its distribution.
Execute regular customer surveys through telephone calls and emails to judge customer satisfaction.




Cross-sell and Up-sell
We understand that each customer is only as good as the value she generates. We supply her with the right kind of information and treat her with the best customer service to make her buy more of your products. We use customer analytics to predict an existing customer’s appetite for a new product or service, improving your hit rate and allowing you to achieve more for less.



Operations and Process set up
We build the processes that an organization follows as SOP and caters to the minimum quality parameters. In build a system at clients office for effective  functioning amongst departments, sharing for each detail of customer information and useful storage process. We reinforce your customer relationships by providing excellent care modules. Our team will analyze  client behavior and team performance  to observe trends and changes in the platform in order to boost average quality standards to customer satisfaction.



Develop  and Launch
Built Operate and Transfer BOT, gives the customer the leverage to build an in house structure via an expert. We bring our experts to you and deliver the entire set up and launch. We design, install, launch, train, build systems and furnish the last mile connectivity to your customers, as well as we initiate the first contact with them. Our team creates the channel and comprehends a in house team within the response time defined by you, with complete accuracy. Acting as an extension of your operation department, we take complete ownership of operations.



After Sales
Customer building requires holding hand post sale, to foster long term customer relationship. Effective support system, helps you strengthen your relationship that eliminates the negligence to useful customer feedback. Simple methods with gentle care, enables your customer to grow loyalty to your brand via courtesy calls to rate your product or level of service. We solicit    active support offering to enable a full time support towards required guidance towards your products.

D Sharda

Accounting, Audit, Taxation(Income Tax,Sales Tax ( Vat & CSt),Service Tax) ,Company Incorporation, Process refinement, Payroll management