There are many ways to boost your company’s performance in the market for direct sales products. Most companies learn the ways by hit a trial keeping in view the ultimate target to be better sales and acceptance of products both with the customers and distributors. Today we will try to throw some light on 5 different aspects of business that lead to a massive success in a direct selling set up. It is strange but these small and big factors actually create the entire company and its approach. It also creates the personal of the company in the market or in the minds of people who associate with the company as distributors or customers.
Understanding the Direct Selling Industry
However, to really better the performance of a company, the owners must understand the industry well and how it really works. Which are the Key result areas, which are the indicators for success and which ones to change to get the desired results.
Setting the Foundation for Success
The foundation for any direct selling company to succeed is its products, their performance and the success of its distributors. The distributors must feel at ease and comfortable with the plan of compensation, they must be able to replicate the success and continue to order products for the customers and at the same time easily acquire new customers. All of this also depends upon the affinity they feel with the products, the company story and the plan.
Defining Your Niche Market
Products that require demonstration, products that cater to a specific purpose and bring results like no other, and need proper demonstration and follow up are best for direct selling networks. The distributors and the customers are able to take advantage of the requirement to explain the products and its usage to the targeted niche and provide value addition. It is therefore important to define the niche that the product will cater to.
Crafting Your Unique Selling Proposition (USP)
It cannot be emphasized enough that each company must have a proposition that is unique. For example, a company that emphasizes on weight loss products, must talk about the system and what is unique about their products when comparing the other ones. What it really means is what must the customers look forward to in your products or offering that is simply just you or your company’s uniqueness and cannot be found anywhere else. This is what creates the skyrocketing success.
For example, are you a health care company and if yes then which is the segment you are targeting. How will you service the target market. What is it that you can provide best which other companies cannot provide right now. These things have to be answered well. Does the product create excitement in you as much as you are expecting the market to feel about your products while buying or using.
If you are a personal care company or a home care company, what kind of product design you offer?, What kind of ingredients do you offer which are not available at other places?, Even if they are available perhaps the combinations of ingredients are unique. What are the extra benefits of your offerings. Maybe your company is good at transport systems or producing cheaper goods that others. It could be anything. You have to offer those things.
Establishing Clear Business Goals
Clear goals allow companies to focus energies on those goals. In a direct selling set up the more focused you are the better your audience or distributors will understand you. For example if you are a multilevel company maybe your clear goal is to provide more income to a large no. of people with lesser people on top layer but large nos. in the middle layer. This way when distributors sign up with you they know at least they will be able to get a particular type of income if they are consistent and continue to work with your company. They may not reach huge income goals but they will have enough month after month. This way the kind of people you will attract in your distributor set up will also be the people who are looking for that kind of income. Their training needs will be different and their leadership seminars will focus on different set of values and approach. Hence, your goal will define what kind of things you will focus on while conducting the business. This will also allow clear messages on your marketing materials and other communication. It will also contribute in your brand building efforts.
This is just one example, their could be many in different aspects of business.
We will look at more such aspects in the next article in the series.